Opticom News
Spring 2011
Brand Tracking version 2.0!
This year, we are planning on conducting our popular Brand Tracking surveys again, but this time in a new, improved way.
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Iggesund becomes a trademark
Holmen succeeded in registering the name Iggesund as a trademark. Iggesund is now part of an exclusive group including fine Swedish companies such as Gustavsberg, Orrefors and Kosta Boda.
Read how Opticom contributed
A truly global village
Did you know that Opticom is one of the most international companies in Sweden? Last year we had over 80 employees in our office in Stockholm representing some 25 nationalities.
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What's new at Opticom?

Through this newsletter, we would like to get in touch with you to keep you in the loop about Opticom and what we have going on. In this edition, we would like to share some of our clients' experiences with you, inform you about our latest product and service developments as well as tell you a bit more about Opticom's international atmosphere.

Future Lab – For better decisions!

Today, many companies in the forest products industry are facing major challenges that may require radical actions and changes in the way they operate. Some of the most predominant challenges are due to environmental reasons, technological progress, structural changes somewhere along the value chain, new demands from end-users, etc. These radical changes - or sometimes even paradigm shifts - often mean that companies have to enter into unknown terrain, both from a technical and a market-related point of view. Breaking new grounds requires having reliable information and new networking possibilities from many different stakeholders throughout all levels of the value chain.

To meet this need Opticom has developed a unique concept where different stakeholders meet and discuss today’s challenges and future opportunities in round table discussions and through in-depth interviews.

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Customer focus is UPM’s highest priority

Throughout the years, Opticom has promoted the significance of conducting regular customer satisfaction surveys to many of its clients. Conducting these surveys and, more importantly, acting upon the results so that customer relations can be further strengthened, has helped many of our clients to strengthen their market position.

UPM is one of Opticom’s clients who have taken this message to their heart and regularly track their customers’ opinions to reach its aim of staying at the top and being their clients’ preferred paper supplier and partner.

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